This group project idea was to work as a team simulating a real project and all its phases (brainstorming, naming, research...). In the end, we came up with this solution for a company that sold books to children.

Class task about logos that needed an update, in my case I chose Tosfrit a Spanish snack company. It is very famous in Spain but its logo has a style more related to the 2000's. The task was to create a better logo that still represented the company and its values.

My personal brand covers the need of having an image for all the projects I have and the ones that may come in the future. This homogeneous image gives a professional look to my design and represents me and my values.

Proposed logo concept that offers a fresher image for the company combining elegance with modernity.